How to Make the Most of Your Advert

 Advertising in your local community magazine is one of the most effective ways to reach households and businesses. But like any marketing, the best results come when your advert is clear, consistent, and designed with purpose.

• Commit for the long term – businesses who advertise regularly and over a longer period see far better results.
• Build familiarity – repetition builds trust. People are more likely to choose the business they recognise.
   

• Ask yourself: What do I want people to do after seeing this advert?
• Whether it’s booking an appointment, visiting your website, or calling for a quote, make the purpose clear.
   

• Phrases like “Call today for a free quote”, “Book your appointment now”, or “Visit us at…” tell people exactly what to do.
• Without a call to action, readers may notice your advert but not take the next step.
   

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• Too much information can overwhelm. Stick to the essentials: Who you are, what you do, and how to reach you.
• Use bullet points or short phrases rather than long paragraphs.
• Make sure your contact details are easy to find and easy to read.
   

• Don’t assume people will know. If it’s not obvious from your business name, explain in simple terms.
• Avoid jargon—your customers may not know industry terms.
   

• A clean, uncluttered design works best.
• Use images that are relevant, professional, and easy to see at magazine size.
• Make sure text contrasts well with the background for readability.
   

• Focus on what makes you different: fast response, family-run, 20 years’ experience, best prices, eco-friendly, etc.
• Show how you solve your customers’ problems.
   

• Include a unique offer, code, or phone number so you can measure how many enquiries come directly from the advert.
• Ask new customers “Where did you hear about us?” so you know what’s working.
• Important: Our research shows that 9 out of 10 readers will look up your website or social media after seeing your advert. Not all responses are direct – many come via these channels as a result of your advert.
   

• If you advertise consistently, consider small seasonal tweaks (e.g. “Get your boiler serviced before winter” or “Spring garden tidy-up”).
• This shows readers your business is active and current, while keeping your branding consistent.
   

• Advertising works best when you allow time for repetition to build awareness.
• A single advert might not generate immediate results, but over time your presence in the magazine builds familiarity and credibility that leads to steady business.
   

Your advert is more than just a space on a page—it’s your chance to speak directly to thousands of local households. With a clear, consistent message and a strong call to action, you’ll put your business in the best position to succeed.