Innovate Media launched in July 2024 two new magazines for communities across the SG postcode region. One covers the north SG postcodes and the other the south SG postcodes.
Both magazines are monthly, A4 and jam packed full of useful content and local businesses for the reader.
These 2 magazines are not only different in their frequency to our current portfolio (they are monthly not quarterly). But the distribution is unique too, with the magazines being hand delivered to purely affluent neighbourhoods in which homes are worth approximately £700k or more. This means the advertisers know that are reaching readers that are more likely to have disposable income to utilise their products and services.
In addition Innovate Media have secured a distribution agreement with major supermarkets and lots of busy retail settings across the region to stock our magazine for free pick up.
This huge distribution of both pick up and delivery coupled with our engaging content means that by advertising in Your Local Mag you will be reaching tens of thousands of potential customers in your chosen area.
Our magazines are jam packed full of useful content for the readers from a whats-on guide, informative articles, themed content, How -To's and even a quiz page!
All of this encourages the readers to keep hold of the magazines to refer back to them time and time again.
Two A4 publications distributed monthly. Both available to pick up in most Tesco, Sainsbury's, Morrisons, Asda, Co-op and other high footfall locations throughout the region. One targeting the north SG postcodes and the other the southern SG postcodes. Both magazines will also be delivered to high value homes within its area monthly too.
5,000 a month delivered in rotation to 51,979 high value homes within the north SG postcodes (Targeted to the top 3 council tax bands F/G/H).
Available to pick up in retailers in Letchworth, Baldock, Buntingford, Royston, Sandy, Potton Biggleswade, Shefford & North Hitchin.
5,000 a month delivered in rotation to 41,845 high value homes within the south SG postcodes (Targeted to the top 3 council tax bands F/G/H).
Available to pick up in retailers in South Hitchin, Stevenage, Knebworth, Ware, Hertford & High Hadham.
We would often advise that a long term approach is best for advertising but if you have an event or timely communication a one off is sometimes best. The costs for advertising a one off advert in our magazines are:
All prices are plus vat and per issue and would reach 10,000 homes.
It's important to take a long term view on advertising as a regular cost in your business. It's regularly proven that a customer will need to see your business 7 times before they get in touch. Customers are also all at different points in their buying cycle. they may not need your company today but could next month which is why a repetitive message is important.
In addition as our delivered copies are rotated to different affluent homes every month, the more months you advertise the more people you will reach
With this in mind we therefore offer our very best prices on our ongoing packages. This means your advert will always be in your chosen magazine on an ongoing basis so you never miss out and our readers see your advert when they are ready and have your details to hand to get in touch.
Ongoing advert costs are:
All prices are plus vat and per issue and would reach 10,000 homes per month.
If your business can reach a wider audience you may want to choose both SG North and SG South. In order to make that cost effective we can also offer another discount to reward this increased commitment in our magazines.
Costs for going into both magazines each month on an ongoing basis are:
All prices are plus vat and per issue and would reach 20,000 homes per month
If you like what you see and would like to discuss being involved in our magazines, whether that's supplying some local content or advertising your business we are happy to hear from you
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Innovate Media Ltd.
Company Number 13896379
VAT Number 378165561